Our brief was to create a seasonal campaign for the entirety of the summer season, focusing on the unique attributes of dining in Strada restaurants with a strong and compelling hook to drive consumers in.
Our response was to create a completely ‘ownerable’ campaign about the sociability of al fresco Italian casual dining; #STRADASUMMER. This unique campaign provided a strong overarching theme that worked brilliantly across all mediums, including digital, in-restaurant, PR, CRM and of course, social.
With a unique hook for customers to win a luxury holiday in Italy (provided by a simple mutually-beneficial third party link-up) by sharing their #STRADASUMMER in 140 characters of less, and a multi-media campaign that included national press, PR events and much more. The campaign was a huge success – with sales performance and social media engagement records smashed.