Our brief was to create an exciting new promotional campaign to promote a range of new limited-edition burgers. Our response was to create a fun, engaging campaign with a strong theme that communicated the essence of the NPD, focusing on exotic meats.
The creative execution really played on this theme, capturing the ‘wild’ angle brilliantly, with not-so-subtle nods to cultural and lifestyle references that would appeal directly to this market (notably ‘I’m a Celebrity…’). With a unique third-party link-up with Fosters that leveraged their existing Helluva Tour campaign, we were able to offer Guests the chance to win a trip Down Under.
With 35,000 campaign webpage visits and over 14,000 entries to the competition, the campaign was the most successful in Flaming Grill history for digital engagement.